the HORSE’S
SPIRIT COMPANY

It all started back in 2019. Alexander Stein, creator of Monkey 47, was sitting in a taxi on the way back to his hotel after a business meeting. The radio was playing Horse with No Name, the biggest hit by US folk band America and a real earworm from the 1970s. It's a brilliant track with a great title! And the initial inspiration for a spirit that refuses to be pigeonholed and has made it its mission to redefine taste: a bourbon that takes the sensory experience to a whole new, unexpected level of flavour by adding a drop of habanero distillate. Shortly after that taxi ride, The Horse's Spirit Company was founded and Horse with No Name – Bourbon infused with Habanero started to ride into the tumblers and shot glasses of epicurean barflies all over the world.

In addition to this unique whiskey speciality, we also produce Horse with No Name without the addition of habanero and as a rye whiskey full of character. For distillation and barrel management, we can rely on the support of our friends at Firestone & Robertson in Texas.

the WHISKEY
WHISPERERS

In the Texas-based Firestone & Robertson Distillery we have found an equal partner, who worked with us to develop the mash bill and now takes care of barrel management on our behalf. Leonard Firestone and Troy Robertson have been running the show since 2010. Their very first batch was crowned "Best American Craft Whiskey" – not bad for a small, artisanal distillery in Fort Worth, Texas. And because business was going well, Leonard and Troy did what any young entrepreneurs would do: they bought a disused 18-hole golf course and built a paradise for whiskey enthusiasts on it. Their Whiskey Ranch is now the largest and most prestigious distillery west of the Mississippi.